Design

Lifecycle And Retention

Use when the user wants to reduce churn, improve retention, or grow net revenue retention (NRR) through onboarding, lifecycle communication, and account expansion. Also use when the user mentions churn, retention, NRR/GRR, net dollar retention, activation, onboarding, customer lifecycle, upsell/expansion, or "why are customers leaving / how do we keep them." Produces churn, NRR, GRR, quick-ratio and lifetime math plus a diagnosis and a prioritized retention plan across onboarding, churn drivers, and expansion.

Marketing Budget Planning

Use when the user wants to set or sanity-check a total marketing budget — how much to spend overall, as a percentage of revenue, by company stage and business model — and split it across brand, demand gen, content, and tooling. Also use when the user mentions marketing budget, % of revenue on marketing, how much should we spend on marketing, or budget allocation across functions. Produces a recommended budget and a function-level split.

Marketing Loops

Use when the user wants to build or diagnose a compounding growth loop — referral, viral, content, or paid-recycling — rather than optimize a linear funnel. Also use when the user mentions growth loops, viral loop, viral coefficient, k-factor, referral loop, content loop, network effects, compounding growth, flywheel, "how do we grow without spending more", or "why doesn't our growth compound". Computes the loop factor, shows what it buys in amplification and effective CAC, finds the throttling stage, and projects users over time.

Marketing Psychology

Use when the user wants to apply behavioral science or persuasion principles to marketing — pricing pages, landing pages, onboarding, emails, offers, or CTAs. Also use when the user mentions psychology, cognitive bias, behavioral economics, persuasion, social proof, anchoring, loss aversion, scarcity, friction, or "why aren't people converting". Diagnoses which decision friction is actually blocking the buyer, then selects the principles that address it — with an explicit line between persuasion and manipulation.

Messaging Framework

Use when the user wants to build a messaging framework or message hierarchy — the organized set of what to say, to whom, and in what order. Also use when the user mentions messaging, message hierarchy, messaging pillars, core message, talking points, message map, value pillars, or "what should our messaging be." Produces a messaging framework — one core message, 3–4 pillars with proof, audience variants, and what to keep off-message.

Objection Handling

Use when the user wants to handle sales objections or build objection and competitor battlecards — structured responses to the pushback that stalls deals. Also use when the user mentions objections, objection handling, "it's too expensive," competitor comparison, battlecards, rebuttals, deal blockers, status quo, or "how do I respond when they say X." Produces an objection-handling framework and competitor battlecards — the top objections with grounded, non-defensive responses and honest competitive comparisons.

Paid Media Budget Allocation

Use when the user wants to plan, split, or optimize a paid advertising budget across channels (Google, Microsoft, LinkedIn, Meta, TikTok, YouTube, Amazon, Capterra/G2, and more) to hit a CAC target or a customer goal. Also use when the user mentions ad budget allocation, channel mix, media plan, paid spend split, CAC target, marginal CAC, diminishing returns, or "how should I split my ad spend." Produces a defensible per-channel allocation with projected customers, blended CAC, LTV:CAC, payback, and pacing.

Persona Builder

Use when the user wants to build buyer personas or an ideal customer profile (ICP) — the target's goals, pains, buying triggers, objections, and where they research. Also use when the user mentions personas, ICP, target audience profile, customer avatar, "who are we selling to", or buyer journey. Produces structured personas grounded in real signals, not demographic guesswork.

Positioning Statement

Use when the user wants to write, sharpen, or pressure-test a positioning statement, value proposition, or core messaging for a product or company. Also use when the user mentions positioning, messaging, value prop, "what do we do / who is it for", category, differentiation, or competitive alternative. Produces a defensible positioning statement, supporting proof points, and a one-line value proposition, with variants by audience lens.

Pricing And Packaging

Use when the user wants to design or sanity-check pricing and packaging — the tiers, what's in each, and the price points. Also use when the user mentions pricing, packaging, tiers, plans, price points, good-better-best, pricing model, value metric, ARPU, or "how should we price this." Produces a packaging structure (tiers and what's in each), price points with rationale, and a modeled blended ARPU and revenue mix.

Programmatic Seo

Use when the user wants to generate many search-targeted pages from a template and a dataset — location pages, comparison pages, integration pages, calculator pages, "best X for Y" pages. Also use when the user mentions programmatic SEO, pSEO, scaled content, template pages, or "we have a database, can we turn it into pages". Models whether the build pays back before anything gets written, then specs the template and the quality bar.

Sales Process Design

Use when the user wants to design or fix their sales process — the stages a deal moves through, what has to be true to advance, and what each side does. Also use when the user mentions sales process, sales stages, pipeline stages, deal stages, exit criteria, sales playbook, qualification, MEDDIC, BANT, or "our pipeline is messy." Produces a defined stage-by-stage sales process with entry triggers, verifiable exit criteria, owner actions, and a fitting qualification framework.

Seo Content Brief

Use when the user wants to plan or spec a piece of content before writing it — a content brief, an outline for a target keyword, or a blog post that needs to rank and get cited. Also use when the user mentions content brief, keyword targeting, search intent, SERP analysis, outlining an article, or "what should this post cover". Produces a writer-ready brief: intent classification, the answer block, heading structure, entities to cover, citation and internal-link targets, and the cannibalisation check.

Target Account List

Use when the user wants to build or prioritize a target account list — which accounts to go after, scored by fit. Also use when the user mentions target accounts, ICP fit scoring, account prioritization, ABM list, named accounts, tiering accounts, lead scoring by firmographics, or "who should we sell to first." Produces a fit-scored, tiered account list (A/B/C) with the scoring rationale and the signals each account matched.

Value Proposition

Use when the user wants to write or sharpen a value proposition — the core promise of a product for a specific audience. Also use when the user mentions value prop, core promise, "what do we say we do", main message, hero message, tagline, or "why should anyone buy this." Produces a one-line value proposition plus supporting proof points, with variants by audience.