positioning-statement
positioning-statement
Use when the user wants to write, sharpen, or pressure-test a positioning statement, value proposition, or core messaging for a product or company. Also use when the user mentions positioning, messaging, value prop, "what do we do / who is it for", category, differentiation, or competitive alternative. Produces a defensible positioning statement, supporting proof points, and a one-line value proposition, with variants by audience lens.
updated 6/18/2026
// install
npx skills add sarojkjha/aaj-marketing-skills --skill positioning-statement// what you give
Target customer, the problem/need, product category, key benefit, primary competitive alternative, and the differentiator (plus any proof)
// what you get
A positioning statement, 3 proof points, a one-line value proposition, and audience-lens variants
// agents
Go deeper (AAJ)
// faq