// categories

Browse by category

Eight working areas — pick the one closest to what you're trying to do today.

9 categories · 23 skills

Positioning, messaging, pricing, plans, and the strategy that directs everything else.

Customer research, ICPs, personas, surveys, and competitive insight.

Ranking in search, getting cited by AI engines, and winning answer-engine snippets.

Landing pages, CRO, signup and onboarding flows, and on-site conversion.

Copywriting, content strategy, editorial calendars, email, and social.

Total marketing budget, paid channel allocation, and ad creative.

Unit economics, analytics, and A/B testing.

Referrals, lifecycle, churn prevention, prospecting, and sales enablement.

Outbound, prospecting, discovery, proposals, win-loss, and forecasting — the full sales motion.

// human in the loop

Need a human in the loop?

AAJ builds the strategies, tools, and playbooks these skills are made of — with engagements for growth-stage and enterprise teams.