Skill catalog

ab-test-significance

Use when the user wants to check whether an A/B test result is statistically significant, or to size a test before running it. Also use when the user mentions A/B test, split test, statistical significance, p-value, confidence level, conversion lift, sample size, or "is this result real / can we call the test." Produces lift, p-value, a significance verdict, and required sample size.

content-calendar-planning

Use when the user wants to plan a content calendar or editorial strategy — topic clusters, cadence, formats, and a repurposing plan across channels. Also use when the user mentions content calendar, editorial calendar, content strategy, topic clusters, pillar content, content cadence, or "what should we publish and when." Produces a structured calendar with clusters, schedule, and a repurposing flow.

geo-content-optimization

Use when the user wants to optimize content so it gets cited by AI engines (ChatGPT, Perplexity, Claude, Google AI Overviews) and wins answer-engine snippets — i.e. GEO (generative engine optimization) and AEO (answer engine optimization). Also use when the user mentions AI citations, getting quoted by LLMs, llms.txt, answer-first content, featured snippets, or "make this content rank in AI answers." Rewrites/augments a page to maximize citation likelihood.

landing-page-brief

Use when the user wants to plan or spec a landing page before building it — structure, copy, sections, and conversion elements. Also use when the user mentions landing page brief, page wireframe, "what should go on this page", page outline, or wants a build-ready spec for a designer, developer, or page builder. Produces a section-by-section brief with copy direction and CTAs.