Execute

A/B Test Design & Significance

Use when the user wants to check whether an A/B test result is statistically significant, or to size a test before running it. Also use when the user mentions A/B test, split test, statistical significance, p-value, confidence level, conversion lift, sample size, or "is this result real / can we call the test." Produces lift, p-value, a significance verdict, and required sample size.

Ad Creative Testing

Use when the user wants to test ad creative - headlines, images, videos, hooks or offers - on Meta, LinkedIn, Google, TikTok or any paid channel, or wants to know whether a creative "winner" is real. Also use when the user mentions creative testing, ad testing, split test, A/B test an ad, which ad won, creative fatigue, hooks, or "should I scale this ad". Sizes the test before it runs so it can answer the question, then reads it out honestly - on the metric that pays, with uneven delivery, early stopping and multiple variants accounted for.

AI Marketing Governance

Use when a marketing team has adopted AI faster than anyone wrote rules for it — deciding which tools are approved, what must never go into a prompt, who reviews before publish, and how AI-drafted claims get fact-checked. Also use when the user mentions AI policy, AI governance, AI usage rules, AI disclosure, hallucinated citations, fake statistics, made-up sources, prompt data leakage, "is it safe to put this into ChatGPT", or reviewing AI-written marketing copy. Produces an adoption-readiness verdict, a completed policy with a named owner, and a per-claim citation check applied before anything publishes.

Brand Voice Governance

Use when the user wants to check whether content actually sounds like their brand — enforcing a defined voice across AI-generated or team-written copy at scale. Also use when the user mentions brand voice guardrails, tone consistency, on-brand/off-brand, banned words, content governance, style compliance, AI-content review, "does this sound like us", or keeping a large volume of content on-message. Checks content block by block against the brand's own do/don't rules and emits a pass/revise verdict with an audit trail.

Case Study & Proof

Use when the user wants to turn a customer result into proof they can publish - a case study, a results page, a proof point for a landing page or a sales deck. Also use when the user mentions case studies, customer stories, social proof, testimonials, references, logos, "can we name the client", or has results they are not sure they are allowed to use. Scores whether the proof would convince a sceptic, checks whether it may actually be published and in what form, and gives the anonymised fallback when permission is missing.

Claims & Proof Check

Use when the user wants to check marketing copy for claims that need proof or permission before it is published - a landing page, ad, email, deck or case study. Also use when the user mentions claim substantiation, "can we say this", proof points, testimonials, "HIPAA compliant" or "SOC 2" badges, AI accuracy claims, "clinically proven", superlatives like "#1" or "best", or FTC advertising rules. Flags every claim sentence by sentence, with what evidence or consent to keep on file and the regulator's own guidance.

Cold Email Sequence

Use when the user wants to write a cold outbound email sequence — the multi-touch cadence that opens conversations with target accounts. Also use when the user mentions cold email, outbound sequence, email cadence, prospecting emails, sales outreach, follow-up emails, break-up email, or "emails that get replies." Produces a 4–6 touch cold email sequence with subject lines, send timing, and one clear ask per email, grounded in the prospect's pain.

Community & Dark Social

Use when the user wants to market in the places analytics cannot see - Slack and WhatsApp groups, private communities, podcasts, forwarded emails, AI assistants - or asks whether to start a community of their own. Also use when the user mentions dark social, word of mouth, "direct" traffic that makes no sense, community-led growth, community marketing, or how to measure something that has no referrer. Maps where buyers already talk from what they say, checks whether a community should open at all, and reads the dark side of the funnel by trend rather than attribution.

Comparison Pages

Use when the user wants to write, audit, or refresh an "X vs Y" page, a "[competitor] alternatives" page, or a comparison table that buyers and AI answers will trust. Also use when the user mentions comparison page, versus page, vs page, alternatives page, competitor comparison, switch from [competitor], comparison table, or "how do we rank for [competitor] alternatives". Produces the page structure, a sourced and dated comparison table, honest "choose them if" copy, a methodology note, an update cadence, and a pre-publish fairness check.

Content Calendar Planning

Use when the user wants to plan a content calendar or editorial strategy — topic clusters, cadence, formats, and a repurposing plan across channels. Also use when the user mentions content calendar, editorial calendar, content strategy, topic clusters, pillar content, content cadence, or "what should we publish and when." Produces a structured calendar with clusters, schedule, and a repurposing flow.

Content Repurposing

Use when the user wants to turn one pillar asset — a report, blog post, webinar, case study, or data study — into a full set of distribution pieces across channels (LinkedIn carousel, X/LinkedIn threads, short posts, newsletter, stat cards, a short-form video script). Also use when the user mentions repurposing, atomizing content, content distribution, turning a report into social, "getting more out of" a piece, or a content-to-social flow. Produces an inventory of the reusable units in the source and drafted, channel-adapted derivatives with a sequencing plan — reusing only what the source actually says, never inventing facts or figures.

Copywriting

Use when the user wants to write, rewrite, or improve marketing copy — a homepage hero, landing page, ad, email, product page, or CTA. Also use when the user mentions copywriting, headlines, page copy, ad copy, microcopy, "make this sharper", or "why isn't this converting". Produces copy that ladders to the positioning, with every claim defensible, plus a score on clarity, concreteness, and claim-defensibility.

Creator Partnerships

Use when the user wants to work with creators or influencers - choosing who to pay, agreeing terms, or judging whether a sponsorship worked - on YouTube, LinkedIn, podcasts, newsletters, TikTok or Instagram. Also use when the user mentions influencer marketing, creator marketing, sponsorships, paid posts, B2B creators, podcast ads, newsletter sponsorships, or "is this creator worth it". Compares creators on the buyers they actually reach rather than follower counts, writes the terms both sides sign - including disclosure - and reads the result on what it sold, tracked and self-reported.

Discovery Call Framework

Use when the user wants a discovery call structure or question bank — how to run a first sales call that qualifies and uncovers real pain. Also use when the user mentions discovery call, sales call script, qualifying questions, sales questions, needs analysis, first call, demo call, or "what should I ask on a sales call." Produces a discovery call flow with a prioritized question bank, qualification checks, and next-step language that advances the deal.

Email Lifecycle Sequence

Use when the user wants to build or fix lifecycle email — welcome sequences, onboarding emails, nurture, win-back, expansion, or re-engagement. Also use when the user mentions email sequences, drip campaigns, automated emails, lifecycle marketing, email flows, or "what emails should we be sending". Maps which sequences exist, checks the combined send load for fatigue, and writes the sequences that are missing.

Founder-Led Content

Use when a founder wants to run their own LinkedIn or social account as a go-to-market channel — deciding what to post before they have case studies, finding the themes only they can own, building a post bank, and setting a cadence that survives a bad quarter. Also use when the user mentions founder-led content, personal brand, founder brand, LinkedIn strategy, posting as the founder, thought leadership, content cadence, ghostwriting a founder, or "what should I post". Produces a readiness verdict before the first post, three tested themes, a bank drafted from material the founder already owns, and a per-post check against the rules.

GEO Citation Tracker

Use when the user wants to measure or monitor whether AI answer engines actually name and cite their brand over time — not whether a page is optimized, but what the engines are saying right now. Also use when the user mentions AI share of voice, LLM citation tracking, brand visibility in ChatGPT/Perplexity/Claude/AI Overviews, "are we showing up in AI answers", answer-engine monitoring, or wants to prove GEO work moved the needle. Designs the prompt set, scores the run, and says whether a change between runs is signal or noise.

GEO Content Optimization

Use when the user wants to optimize content so it gets cited by AI engines (ChatGPT, Perplexity, Claude, Google AI Overviews) and wins answer-engine snippets — i.e. GEO (generative engine optimization) and AEO (answer engine optimization). Also use when the user mentions AI citations, getting quoted by LLMs, llms.txt, answer-first content, featured snippets, or "make this content rank in AI answers." Rewrites/augments a page to maximize citation likelihood.

Landing Page Brief

Use when the user wants to plan or spec a landing page before building it — structure, copy, sections, and conversion elements. Also use when the user mentions landing page brief, page wireframe, "what should go on this page", page outline, or wants a build-ready spec for a designer, developer, or page builder. Produces a section-by-section brief with copy direction and CTAs.

Lead Handoff & SLA Check

Use when the user wants to check whether the marketing-to-sales lead handoff works: MQLs followed up within the SLA, sales accepting what marketing sends, and the MQL threshold in the right place. Also use when the user mentions lead response time, speed to lead, MQL SLA, SLA compliance, MQL rejection, sales acceptance rate, lead scoring threshold, or "sales never follows up our leads." Produces SLA compliance, acceptance and conversion rates with honest intervals, a threshold check by score band, the volume-promise check, and three fixes.

Marketing Report & KPI Dashboard

Use when the user wants to build a board-ready marketing report, a KPI dashboard, or a monthly/quarterly performance review — turning raw funnel, spend, and pipeline numbers into metrics and a narrative leadership can act on. Also use when the user mentions marketing reporting, KPI dashboard, board deck, marketing metrics, funnel conversion, CAC or ROI reporting, attribution narrative, or "what do I show the board / how is marketing performing." Produces a full-funnel KPI snapshot (stage conversion, CAC, efficiency, attainment) with period-over-period deltas and a decision-focused narrative.

Onboarding & Activation

Use when the user wants to improve product onboarding, activation rate, or time-to-first-value — getting new signups to the moment the product actually works for them. Also use when the user mentions activation, aha moment, time-to-value, first-run experience, product onboarding, user adoption, or "people sign up and never come back". Defines the activation moment from data, finds where new users stall, and specifies the fix.

Partnerships & Co-Marketing

Use when the user is choosing a co-marketing partner, has been asked to "do some co-marketing", or is planning a joint webinar, guide, integration launch or customer introduction. Also use when the user mentions partnerships, co-marketing, partner marketing, joint webinar, integration launch, channel partners, lead sharing, or "a company wants to partner with us". Scores partners on overlap rather than fame, writes the terms both sides sign before work starts, and reads the result out on pipeline rather than sign-ups.

Pipeline & Forecast

Use when the user wants to forecast sales or check pipeline health — whether there's enough pipeline to hit the number and what's likely to close. Also use when the user mentions sales forecast, pipeline coverage, weighted pipeline, quota attainment, pipeline gap, commit vs best case, coverage ratio, or "will we hit our number." Produces a weighted forecast (commit vs best case), a pipeline coverage ratio against the target, the gap, and how much new pipeline is needed.

PR & Earned Media

Use when the user wants press coverage without a PR agency — pitching journalists, newsletter writers, podcast hosts or analysts, and deciding whether a story is worth pitching at all. Also use when the user mentions PR, earned media, press, media list, journalist pitch, press release, newsworthy, media outreach, getting covered, or "how do we get press". Produces a scored story verdict, a short targeted media list, a pitch draft checked against the rules, and the materials you must have ready before sending.

Product Launch

Use when the user is planning a launch - a new product, a new market, a major feature, a pricing change - or is unsure how big a launch something deserves. Also use when the user mentions a launch plan, launch date, go-to-market for a release, launch tiers, go/no-go, launch checklist, "should we announce this", or a launch that is slipping. Tiers the launch first, scores readiness on the same twelve-item gate as the AAJ Launch Readiness Planner, and builds the dated work-back plan and launch-day go/no-go.

Sales Enablement

Use when the user wants to give a sales team the material to move deals - battlecards, case studies, one-pagers, demo scripts, objection guides, business-case templates, security packs, mutual action plans - or asks why the content marketing produces goes unused. Also use when the user mentions sales enablement, sales collateral, sales content audit, rep adoption, sales and marketing alignment, or "what do reps actually need". Audits what exists against what each deal stage needs, checks whether reps use it and whether it is current, and ranks what to build next by the revenue being lost for want of it.

Signup Flow Optimizer

Use when the user wants to improve a signup, registration, trial-start or checkout flow — reducing form fields, cutting steps, or fixing where people abandon. Also use when the user mentions signup conversion, form abandonment, trial start rate, registration flow, checkout friction, or "people visit and don't sign up". Scores the flow's friction, ranks what to remove by what it's worth, and specifies the rebuilt flow.

Structured Data for AI Search

Use when the user wants to add, fix, or validate structured data (JSON-LD, schema.org) so search engines and AI answer engines read a page correctly: which types belong on which page, which properties Google requires, and whether the markup matches what the page shows. Also use when the user mentions schema markup, JSON-LD, structured data, rich results, SoftwareApplication, Organization schema, FAQPage, HowTo, Article or BreadcrumbList markup, meta tags, Open Graph tags, llms.txt, or "is our schema right". Produces a page-by-page type map, a sourced check of each page's JSON-LD and the exact fixes, or generates the JSON-LD, meta tags and llms.txt from the user's own facts and checks them.

Webinar & Event Programs

Use when the user is planning a webinar, virtual event, roundtable, workshop or conference presence and wants it to create pipeline, or is looking back at one and asking whether it was worth it. Also use when the user mentions webinar ROI, cost per attendee, show rate, event follow-up, run of show, field events, or "how many registrations do we need". Plans the event backwards from a pipeline target using the user's own conversion rates, checks the run-of-show before invitations go out, and reads the result on meetings and pipeline against cost, never on registrations.