// design
lifecycle-and-retention
Lifecycle & Retention
npx @aaj/skills add lifecycle-and-retention// when to use it
Cut churn and lift retention with the metrics and plays that make the base compound — NRR, GRR, quick ratio, and lifetime math, plus a prioritized plan across onboarding, churn drivers, and expansion.
// what you give
One period of revenue movement (starting recurring revenue, new, expansion, contraction, churned), customer counts, and where available the top churn reasons, the activation milestone, and current onboarding steps
// what you get
NRR, GRR, revenue & logo churn, quick ratio, average lifetime, the LTV impact of a churn change, and a prioritized retention plan across onboarding, churn drivers, and expansion
// see it run
// faq
// human in the loop
Need a human in the loop?
AAJ builds the strategies, tools, and playbooks these skills are made of — with engagements for growth-stage and enterprise teams.