Design
Paid Media & Budgeting
Starter
Has engine

marketing-budget-planning

marketing-budget-planning

Use when the user wants to set or sanity-check a total marketing budget — how much to spend overall, as a percentage of revenue, by company stage and business model — and split it across brand, demand gen, content, and tooling. Also use when the user mentions marketing budget, % of revenue on marketing, how much should we spend on marketing, or budget allocation across functions. Produces a recommended budget and a function-level split.

updated 6/18/2026

// install

bash
$npx skills add sarojkjha/aaj-marketing-skills --skill marketing-budget-planning

// what you give

Business model, company stage, annual revenue, and growth ambition

// what you get

A recommended marketing budget (% of revenue, annual, monthly) and a split across functions

// agents

Claude Code
Cursor
OpenAI Codex
Windsurf
Cline

Go deeper (AAJ)

// run it

agent · engine
$
view engine source

// faq

View source on GitHub