paid-media-budget-allocation
paid-media-budget-allocation
Use when the user wants to plan, split, or optimize a paid advertising budget across channels (Google, Microsoft, LinkedIn, Meta, TikTok, YouTube, Amazon, Capterra/G2, and more) to hit a CAC target or a customer goal. Also use when the user mentions ad budget allocation, channel mix, media plan, paid spend split, CAC target, marginal CAC, diminishing returns, or "how should I split my ad spend." Produces a defensible per-channel allocation with projected customers, blended CAC, LTV:CAC, payback, and pacing.
updated 6/18/2026
// install
npx skills add sarojkjha/aaj-marketing-skills --skill paid-media-budget-allocation// what you give
Business model, monthly budget OR CAC target OR customer goal, LTV, and per-channel CPC / click-to-lead % / lead-to-customer % (or cost-per-lead for directories)
// what you get
A per-channel budget split with projected customers, blended CAC, LTV:CAC, ROAS, payback, and weekly/daily pacing
// agents
Go deeper (AAJ)
// run it
// faq