persona-builder
persona-builder
Use when the user wants to build buyer personas or an ideal customer profile (ICP) — the target's goals, pains, buying triggers, objections, and where they research. Also use when the user mentions personas, ICP, target audience profile, customer avatar, "who are we selling to", or buyer journey. Produces structured personas grounded in real signals, not demographic guesswork.
updated 6/18/2026
// install
bash
$
npx skills add sarojkjha/aaj-marketing-skills --skill persona-builder// what you give
Product/offer, who buys it today (or hypotheses), and any customer research, interviews, reviews, or sales notes available
// what you get
One or more structured buyer personas (and an ICP) covering role, goals, pains, triggers, objections, channels, and buying role
// agents
Claude Code
Cursor
OpenAI Codex
Windsurf
Cline
Go deeper (AAJ)
// faq