Launch a product

Use when the user wants to design a customer or market survey — choosing the questions, structure, scales, and sample size to get unbiased, decision-useful answers. Also use when the user mentions survey, questionnaire, NPS, customer feedback, market research survey, product-market fit survey, sample size, margin of error, "how many responses do I need," or "what should I ask my customers." Produces a structured survey with unbiased questions mapped to decisions, plus computed sample-size, invite, and segment-readability numbers from a runnable engine.

customer-survey-design

Use when the user wants to calculate or sanity-check unit economics — LTV, CAC, the LTV:CAC ratio, and CAC payback — for a subscription, ecommerce, or services business. Also use when the user mentions lifetime value, customer acquisition cost, payback period, churn, contribution margin, or "are our unit economics healthy / can we afford to spend more." Produces the metrics plus a verdict against healthy benchmarks and what to fix.

unit-economics

Use when the user wants to build buyer personas or an ideal customer profile (ICP) — the target's goals, pains, buying triggers, objections, and where they research. Also use when the user mentions personas, ICP, target audience profile, customer avatar, "who are we selling to", or buyer journey. Produces structured personas grounded in real signals, not demographic guesswork.

persona-builder

Use when the user wants to write, sharpen, or pressure-test a positioning statement, value proposition, or core messaging for a product or company. Also use when the user mentions positioning, messaging, value prop, "what do we do / who is it for", category, differentiation, or competitive alternative. Produces a defensible positioning statement, supporting proof points, and a one-line value proposition, with variants by audience lens.

positioning-statement

Use when the user wants to set or sanity-check a total marketing budget — how much to spend overall, as a percentage of revenue, by company stage and business model — and split it across brand, demand gen, content, and tooling. Also use when the user mentions marketing budget, % of revenue on marketing, how much should we spend on marketing, or budget allocation across functions. Produces a recommended budget and a function-level split.

marketing-budget-planning

Use when the user wants to plan or spec a landing page before building it — structure, copy, sections, and conversion elements. Also use when the user mentions landing page brief, page wireframe, "what should go on this page", page outline, or wants a build-ready spec for a designer, developer, or page builder. Produces a section-by-section brief with copy direction and CTAs.

landing-page-brief

Use when the user wants to plan a content calendar or editorial strategy — topic clusters, cadence, formats, and a repurposing plan across channels. Also use when the user mentions content calendar, editorial calendar, content strategy, topic clusters, pillar content, content cadence, or "what should we publish and when." Produces a structured calendar with clusters, schedule, and a repurposing flow.

content-calendar-planning

Use when the user wants to check whether an A/B test result is statistically significant, or to size a test before running it. Also use when the user mentions A/B test, split test, statistical significance, p-value, confidence level, conversion lift, sample size, or "is this result real / can we call the test." Produces lift, p-value, a significance verdict, and required sample size.

ab-test-significance