unit-economics
unit-economics
Use when the user wants to calculate or sanity-check unit economics — LTV, CAC, the LTV:CAC ratio, and CAC payback — for a subscription, ecommerce, or services business. Also use when the user mentions lifetime value, customer acquisition cost, payback period, churn, contribution margin, or "are our unit economics healthy / can we afford to spend more." Produces the metrics plus a verdict against healthy benchmarks and what to fix.
updated 6/18/2026
// install
bash
$
npx skills add sarojkjha/aaj-marketing-skills --skill unit-economics// what you give
Business model, revenue per customer (ARPA/ACV/AOV), gross margin, retention or churn, and CAC (or ad spend + customers)
// what you get
LTV, CAC, LTV:CAC, CAC payback, and a verdict against the 3:1 and payback benchmarks
// agents
Claude Code
Cursor
OpenAI Codex
Windsurf
Cline
Go deeper (AAJ)
// run it
agent · engine
$
// faq