Content & Copy

AI Marketing Governance

Use when a marketing team has adopted AI faster than anyone wrote rules for it — deciding which tools are approved, what must never go into a prompt, who reviews before publish, and how AI-drafted claims get fact-checked. Also use when the user mentions AI policy, AI governance, AI usage rules, AI disclosure, hallucinated citations, fake statistics, made-up sources, prompt data leakage, "is it safe to put this into ChatGPT", or reviewing AI-written marketing copy. Produces an adoption-readiness verdict, a completed policy with a named owner, and a per-claim citation check applied before anything publishes.

Brand Voice Definition

Use when the user wants to define or document their brand voice - write a voice guide, agree tone-of-voice rules, or work out why some copy sounds like them and some does not - from writing that already exists. Also use when the user mentions brand voice guide, tone of voice, voice and tone, style guide, "what does our voice actually sound like", or wants rules an AI or a new writer can follow. Measures on-brand samples for reading grade, sentence length, person, contractions, hedges and buzzwords, checks they agree with each other, contrasts them with off-brand writing, and emits a checkable profile for the brand-voice-governance engine.

Brand Voice Governance

Use when the user wants to check whether content actually sounds like their brand — enforcing a defined voice across AI-generated or team-written copy at scale. Also use when the user mentions brand voice guardrails, tone consistency, on-brand/off-brand, banned words, content governance, style compliance, AI-content review, "does this sound like us", or keeping a large volume of content on-message. Checks content block by block against the brand's own do/don't rules and emits a pass/revise verdict with an audit trail.

Case Study & Proof

Use when the user wants to turn a customer result into proof they can publish - a case study, a results page, a proof point for a landing page or a sales deck. Also use when the user mentions case studies, customer stories, social proof, testimonials, references, logos, "can we name the client", or has results they are not sure they are allowed to use. Scores whether the proof would convince a sceptic, checks whether it may actually be published and in what form, and gives the anonymised fallback when permission is missing.

Content Calendar Planning

Use when the user wants to plan a content calendar or editorial strategy — topic clusters, cadence, formats, and a repurposing plan across channels. Also use when the user mentions content calendar, editorial calendar, content strategy, topic clusters, pillar content, content cadence, or "what should we publish and when." Produces a structured calendar with clusters, schedule, and a repurposing flow.

Content Repurposing

Use when the user wants to turn one pillar asset — a report, blog post, webinar, case study, or data study — into a full set of distribution pieces across channels (LinkedIn carousel, X/LinkedIn threads, short posts, newsletter, stat cards, a short-form video script). Also use when the user mentions repurposing, atomizing content, content distribution, turning a report into social, "getting more out of" a piece, or a content-to-social flow. Produces an inventory of the reusable units in the source and drafted, channel-adapted derivatives with a sequencing plan — reusing only what the source actually says, never inventing facts or figures.

Copywriting

Use when the user wants to write, rewrite, or improve marketing copy — a homepage hero, landing page, ad, email, product page, or CTA. Also use when the user mentions copywriting, headlines, page copy, ad copy, microcopy, "make this sharper", or "why isn't this converting". Produces copy that ladders to the positioning, with every claim defensible, plus a score on clarity, concreteness, and claim-defensibility.

Founder-Led Content

Use when a founder wants to run their own LinkedIn or social account as a go-to-market channel — deciding what to post before they have case studies, finding the themes only they can own, building a post bank, and setting a cadence that survives a bad quarter. Also use when the user mentions founder-led content, personal brand, founder brand, LinkedIn strategy, posting as the founder, thought leadership, content cadence, ghostwriting a founder, or "what should I post". Produces a readiness verdict before the first post, three tested themes, a bank drafted from material the founder already owns, and a per-post check against the rules.

PR & Earned Media

Use when the user wants press coverage without a PR agency — pitching journalists, newsletter writers, podcast hosts or analysts, and deciding whether a story is worth pitching at all. Also use when the user mentions PR, earned media, press, media list, journalist pitch, press release, newsworthy, media outreach, getting covered, or "how do we get press". Produces a scored story verdict, a short targeted media list, a pitch draft checked against the rules, and the materials you must have ready before sending.