Skills// content-copy
Content & Copy
Copywriting, content strategy, editorial calendars, email, and social.
Execute
brand-voice-governance
Brand Voice Governance
Use when the user wants to check whether content actually sounds like their brand — enforcing a defined voice across AI-generated or team-written copy at scale. Also use when the user mentions brand voice guardrails, tone consistency, on-brand/off-brand, banned words, content governance, style compliance, AI-content review, "does this sound like us", or keeping a large volume of content on-message. Checks content block by block against the brand's own do/don't rules and emits a pass/revise verdict with an audit trail.
Execute
content-calendar-planning
Content Calendar Planning
Use when the user wants to plan a content calendar or editorial strategy — topic clusters, cadence, formats, and a repurposing plan across channels. Also use when the user mentions content calendar, editorial calendar, content strategy, topic clusters, pillar content, content cadence, or "what should we publish and when." Produces a structured calendar with clusters, schedule, and a repurposing flow.
Execute
content-repurposing
Content Repurposing
Use when the user wants to turn one pillar asset — a report, blog post, webinar, case study, or data study — into a full set of distribution pieces across channels (LinkedIn carousel, X/LinkedIn threads, short posts, newsletter, stat cards, a short-form video script). Also use when the user mentions repurposing, atomizing content, content distribution, turning a report into social, "getting more out of" a piece, or a content-to-social flow. Produces an inventory of the reusable units in the source and drafted, channel-adapted derivatives with a sequencing plan — reusing only what the source actually says, never inventing facts or figures.
Execute
copywriting
Copywriting
Use when the user wants to write, rewrite, or improve marketing copy — a homepage hero, landing page, ad, email, product page, or CTA. Also use when the user mentions copywriting, headlines, page copy, ad copy, microcopy, "make this sharper", or "why isn't this converting". Produces copy that ladders to the positioning, with every claim defensible, plus a score on clarity, concreteness, and claim-defensibility.
// go deeper
The Content & Copy playbook on aajconsult.com
Interactive tools, methodology, and case studies behind these skills.
// human in the loop
Need a human in the loop?
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