Research & Personas

Buyer Persona Builder

Use when the user wants to build buyer personas or an ideal customer profile (ICP) — the target's goals, pains, buying triggers, objections, and where they research. Also use when the user mentions personas, ICP, target audience profile, customer avatar, "who are we selling to", or buyer journey. Produces structured personas grounded in real signals, not demographic guesswork.

Customer Interview Synthesis

Use when the user has done, or is doing, customer or buyer interviews and wants to turn the notes into something a persona, a positioning statement or a roadmap can rest on - or wants to know whether they have done enough interviews. Also use when the user mentions customer interviews, discovery interviews, user research synthesis, affinity mapping, jobs-to-be-done interviews, "what did we learn from the calls", or "how many interviews do we need". Counts coded themes across interviews rather than quotes, weights them by what the problem costs, separates patterns from anecdotes, and says whether the programme has saturated.

Customer Survey Design

Use when the user wants to design a customer or market survey — choosing the questions, structure, scales, and sample size to get unbiased, decision-useful answers. Also use when the user mentions survey, questionnaire, NPS, customer feedback, market research survey, product-market fit survey, sample size, margin of error, "how many responses do I need," or "what should I ask my customers." Produces a structured survey with unbiased questions mapped to decisions, plus computed sample-size, invite, and segment-readability numbers from a runnable engine.