Research & Personas
Customer research, ICPs, personas, surveys, and competitive insight.
2 skills
Diagnose
customer-survey-design
customer-survey-design
Use when the user wants to design a customer or market survey — choosing the questions, structure, and scales to get unbiased, decision-useful answers. Also use when the user mentions survey, questionnaire, NPS, customer feedback, market research survey, product-market fit survey, or "what should I ask my customers." Produces a structured survey with unbiased questions mapped to the decisions it should inform.
Design
persona-builder
persona-builder
Use when the user wants to build buyer personas or an ideal customer profile (ICP) — the target's goals, pains, buying triggers, objections, and where they research. Also use when the user mentions personas, ICP, target audience profile, customer avatar, "who are we selling to", or buyer journey. Produces structured personas grounded in real signals, not demographic guesswork.