Skills// conversion-web
Conversion & Web
Landing pages, CRO, signup and onboarding flows, and on-site conversion.
Execute
landing-page-brief
Landing Page Brief
Use when the user wants to plan or spec a landing page before building it — structure, copy, sections, and conversion elements. Also use when the user mentions landing page brief, page wireframe, "what should go on this page", page outline, or wants a build-ready spec for a designer, developer, or page builder. Produces a section-by-section brief with copy direction and CTAs.
Execute
signup-flow-optimizer
Signup Flow Optimizer
Use when the user wants to improve a signup, registration, trial-start or checkout flow — reducing form fields, cutting steps, or fixing where people abandon. Also use when the user mentions signup conversion, form abandonment, trial start rate, registration flow, checkout friction, or "people visit and don't sign up". Scores the flow's friction, ranks what to remove by what it's worth, and specifies the rebuilt flow.
Diagnose
website-conversion-audit
Website Conversion Audit
Use when the user wants to audit a landing page, homepage, or website for conversion — clarity, calls to action, trust, friction, speed, and tracking. Also use when the user mentions CRO, conversion rate, "why isn't this page converting", landing page review, page teardown, or improving signups/leads. Produces a 0–100 conversion score across 6 weighted categories, a grade, and prioritized fixes.
// go deeper
The Conversion & Web playbook on aajconsult.com
Interactive tools, methodology, and case studies behind these skills.
// human in the loop
Need a human in the loop?
AAJ builds the strategies, tools, and playbooks these skills are made of — with engagements for growth-stage and enterprise teams.