Conversion & Web

Landing Page Brief

Use when the user wants to plan or spec a landing page before building it — structure, copy, sections, and conversion elements. Also use when the user mentions landing page brief, page wireframe, "what should go on this page", page outline, or wants a build-ready spec for a designer, developer, or page builder. Produces a section-by-section brief with copy direction and CTAs.

Lead Magnet & Free Tool Design

Use when the user wants to design a lead magnet, free tool, calculator, template, assessment or gated download that brings in buyers rather than downloads, or wants to know whether an existing one is worth keeping. Also use when the user mentions lead magnets, gated content, free tools, content upgrades, "what should we gate", email capture, or lead quality from downloads. Scores candidate ideas on the job they do for the buyer against the effort to build them, applies the rule "ungate ideas, gate tools", and reads a live magnet on qualified leads, not sign-ups.

PLG Upgrade Prompts

Use when the user wants to design, place, or fix upgrade prompts and paywalls in a product-led (freemium or free-trial) product: which limits to set, where the prompt appears, what it says, and how to measure it. Also use when the user mentions upgrade prompt, paywall, upsell modal, plan limits, feature gate, usage limit, free-to-paid conversion, freemium conversion, PQL, or "free users never upgrade". Produces a limit and prompt map, prompt copy, an event plan, and a funnel readout naming the prompt and stage to fix first.

Product Demo Strategy

Use when the user wants to decide what kind of product demo to make, or fix a demo that isn't turning viewers into signups, trials or meetings. Also use when the user mentions product demo, demo video, interactive demo, product tour, sandbox, live demo, launch video, before-and-after video, "what kind of demo converts best for AI software", or "our demo video gets views but no signups". Produces a demo plan by buying stage, with honesty checks for AI demos.

Signup Flow Optimizer

Use when the user wants to improve a signup, registration, trial-start or checkout flow — reducing form fields, cutting steps, or fixing where people abandon. Also use when the user mentions signup conversion, form abandonment, trial start rate, registration flow, checkout friction, or "people visit and don't sign up". Scores the flow's friction, ranks what to remove by what it's worth, and specifies the rebuilt flow.

Website Conversion Audit

Use when the user wants to audit a landing page, homepage, or website for conversion — clarity, calls to action, trust, friction, speed, and tracking. Also use when the user mentions CRO, conversion rate, "why isn't this page converting", landing page review, page teardown, or improving signups/leads. Produces a 0–100 conversion score across 6 weighted categories, a grade, and prioritized fixes.