Skills// paid-media-budgeting
Paid Media & Budgeting
Total marketing budget, paid channel allocation, and ad creative.
Design
marketing-budget-planning
Marketing Budget Planning
Use when the user wants to set or sanity-check a total marketing budget — how much to spend overall, as a percentage of revenue, by company stage and business model — and split it across brand, demand gen, content, and tooling. Also use when the user mentions marketing budget, % of revenue on marketing, how much should we spend on marketing, or budget allocation across functions. Produces a recommended budget and a function-level split.
Design
paid-media-budget-allocation
Paid Media Budget Allocation
Use when the user wants to plan, split, or optimize a paid advertising budget across channels (Google, Microsoft, LinkedIn, Meta, TikTok, YouTube, Amazon, Capterra/G2, and more) to hit a CAC target or a customer goal. Also use when the user mentions ad budget allocation, channel mix, media plan, paid spend split, CAC target, marginal CAC, diminishing returns, or "how should I split my ad spend." Produces a defensible per-channel allocation with projected customers, blended CAC, LTV:CAC, payback, and pacing.
// go deeper
The Paid Media & Budgeting playbook on aajconsult.com
Interactive tools, methodology, and case studies behind these skills.
// human in the loop
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