Skills// path
Fix a funnel
Find where people are dropping, price the leak, and fix the step that costs you most.
// install this path
npx skills add sarojkjha/aaj-marketing-skills --skill website-conversion-audit --skill unit-economics --skill pipeline-and-forecast --skill signup-flow-optimizer --skill onboarding-activation --skill lifecycle-and-retention --skill email-lifecycle-sequence --skill ab-test-significance --yeso Repository cloned o Found 39 skills - Selected 8 skills o 76 agents o Installation complete
✓ 8 skills installed to .agents/skills/ Review skills before use; they run with full agent permissions.
(output trimmed)
One command, one skill flag per skill. The installer alphabetises the list, so the phase order below is AAJ's editorial sequence, not installer behaviour.
// then ask your agent
"Signups are flat and trial-to-paid is 4%. Where is our funnel actually losing people?"
Diagnose
- Website Conversion Auditengine
Use when the user wants to audit a landing page, homepage, or website for conversion — clarity, calls to action, trust, friction, speed, and tracking. Also use when the user mentions CRO, conversion rate, "why isn't this page converting", landing page review, page teardown, or improving signups/leads. Produces a 0–100 conversion score across 6 weighted categories, a grade, and prioritized fixes.
website-conversion-audit
- Unit Economicsengine
Use when the user wants to calculate or sanity-check unit economics — LTV, CAC, the LTV:CAC ratio, and CAC payback — for a subscription, ecommerce, or services business. Also use when the user mentions lifetime value, customer acquisition cost, payback period, churn, contribution margin, or "are our unit economics healthy / can we afford to spend more." Produces the metrics plus a verdict against healthy benchmarks and what to fix.
unit-economics
- Pipeline And Forecastengine
Use when the user wants to forecast sales or check pipeline health — whether there's enough pipeline to hit the number and what's likely to close. Also use when the user mentions sales forecast, pipeline coverage, weighted pipeline, quota attainment, pipeline gap, commit vs best case, coverage ratio, or "will we hit our number." Produces a weighted forecast (commit vs best case), a pipeline coverage ratio against the target, the gap, and how much new pipeline is needed.
pipeline-and-forecast
Design
- Signup Flow Optimizerengine
Use when the user wants to improve a signup, registration, trial-start or checkout flow — reducing form fields, cutting steps, or fixing where people abandon. Also use when the user mentions signup conversion, form abandonment, trial start rate, registration flow, checkout friction, or "people visit and don't sign up". Scores the flow's friction, ranks what to remove by what it's worth, and specifies the rebuilt flow.
signup-flow-optimizer
- Onboarding Activation
Use when the user wants to improve product onboarding, activation rate, or time-to-first-value — getting new signups to the moment the product actually works for them. Also use when the user mentions activation, aha moment, time-to-value, first-run experience, product onboarding, user adoption, or "people sign up and never come back". Defines the activation moment from data, finds where new users stall, and specifies the fix.
onboarding-activation
- Lifecycle And Retentionengine
Use when the user wants to reduce churn, improve retention, or grow net revenue retention (NRR) through onboarding, lifecycle communication, and account expansion. Also use when the user mentions churn, retention, NRR/GRR, net dollar retention, activation, onboarding, customer lifecycle, upsell/expansion, or "why are customers leaving / how do we keep them." Produces churn, NRR, GRR, quick-ratio and lifetime math plus a diagnosis and a prioritized retention plan across onboarding, churn drivers, and expansion.
lifecycle-and-retention
Execute
- Email Lifecycle Sequenceengine
Use when the user wants to build or fix lifecycle email — welcome sequences, onboarding emails, nurture, win-back, expansion, or re-engagement. Also use when the user mentions email sequences, drip campaigns, automated emails, lifecycle marketing, email flows, or "what emails should we be sending". Maps which sequences exist, checks the combined send load for fatigue, and writes the sequences that are missing.
email-lifecycle-sequence
- A/B Test Significanceengine
Use when the user wants to check whether an A/B test result is statistically significant, or to size a test before running it. Also use when the user mentions A/B test, split test, statistical significance, p-value, confidence level, conversion lift, sample size, or "is this result real / can we call the test." Produces lift, p-value, a significance verdict, and required sample size.
ab-test-significance
Installing more than one path is safe — overlapping skills (unit-economics, ab-test-significance) are simply reinstalled.
// human in the loop
Need a human in the loop?
AAJ builds the strategies, tools, and playbooks these skills are made of — with engagements for growth-stage and enterprise teams.