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// execute

brand-voice-governance

Brand Voice Governance

Execute engineIntermediate
bash
$npx skills add sarojkjha/aaj-marketing-skills --skill brand-voice-governance

// when to use it

Check whether content conforms to a brand's own stated voice — its do/don't list, banned words, and reading-level ceiling — block by block, and emit a pass/revise verdict with an audit trail. The enforcement layer over brand-product-context: that skill captures the voice, this one holds content to it at scale.

// what you give

The content to check, and the brand's voice rules — either the brand-context brief or an explicit avoid-list, prefer-list, and reading-grade ceiling.

// what you get

A block-by-block conformance report — pass/revise per block, every banned term and hedge quoted with its location, a conformance score, and an audit trail that traces each flag to its source.

// see it run

agent · execute
$
view engine source

Examples

// prompt

node resources/voice-check.js --demo

// result

▸ DEMO 1 — profile mode (extract rules from a brief)

VOICE PROFILE — Northwind Analytics
════════════════════════════════════════════════════════
Words to avoid   synergy, leverage, robust, seamless, best-in-class
Words to prefer  short sentences, concrete examples
Don't            enterprise jargon; synergy; "leverage
Grade ceiling    9

Ready to check against. Pass this object as "profile" to check mode,
or pass the same brief and it will be re-parsed.


▸ DEMO 2 — check mode (content against those rules)

BRAND VOICE GOVERNANCE — Northwind Analytics
════════════════════════════════════════════════════════
VERDICT   REVISE

  Conformance     25%  ██████················   1/4 blocks clean
  Profile       brand profile
  Grade ceiling 9
  2 to revise · 1 with notes · 1 pass

BANNED TERMS FOUND
  "robust"              1×
  "best-in-class"       1×
  "synergy"             1×
  "leverage"            1×
  "seamless"            1×

BY BLOCK
  ✗ REVISE  #1   Northwind is a robust, best-in-class analytics platform.
        ✗ "robust" is on this brand's avoid list
        ✗ "best-in-class" is on this brand's avoid list

  ✗ REVISE  #2   We help you leverage seamless data synergy across your entire organization, unlocking a...
        ✗ "synergy" is on this brand's avoid list
        ✗ "leverage" is on this brand's avoid list
        ✗ "seamless" is on this brand's avoid list
        · reads at grade 19.2, ceiling is 9
        · 34-word sentence; consider splitting

  ✓ PASS    #3   Set up in an afternoon. No SQL, no data hire.

  ! NOTES   #4   Our platform is basically just the easiest way to actually see what your users really do.
        · hedge "really" weakens the claim
        · hedge "basically" weakens the claim
        · hedge "actually" weakens the claim
        · hedge "just" weakens the claim

AUDIT TRAIL
  11 finding(s) across 4 block(s). Each is quoted above with its
  block number, so an editor or a compliance log can trace every flag to its
  source. Blocking findings (✗) violate a stated brand rule; notes (·) are
  advisory and do not fail the check.

WHAT THIS MEANS
  Content violates the brand's own stated voice rules. These are not style
  opinions — they are the do/don't list the brand wrote for itself. Fix the
  ✗ blocks before publishing; the notes can wait.

(Demo data. Replace with a real brief and real content.)

// faq

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