AAJ Marketing SkillsAAJ Marketing SkillsBrowse skills

// execute

copywriting

Copywriting

Execute engineStarter
bash
$npx skills add sarojkjha/aaj-marketing-skills --skill copywriting

// when to use it

Write, rewrite, or improve marketing copy — a homepage hero, landing page, ad, or email. Laddered to the positioning, every claim defensible, with a score on clarity, concreteness, and claim-defensibility.

// what you give

Positioning statement, target audience, current copy (optional), and the surface (hero, landing page, ad, email).

// what you get

Rewritten copy variants scored on clarity, concreteness, and claim-defensibility, with every claim traceable to the positioning.

// see it run

agent · execute
$
view engine source

Examples

// prompt

node resources/copy-scorer.js

// result

AAJ · COPY SCORE
  Overall             26/100
  REWRITE — the copy is mostly abstraction or unbacked claims

  Clarity              85
  Claim defensibility   0
  Concreteness          0

// faq

// human in the loop

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