// design
marketing-psychology
Marketing Psychology
npx skills add sarojkjha/aaj-marketing-skills --skill marketing-psychology// when to use it
Apply behavioral science to marketing by diagnosing the friction first. Names which of six decision frictions is blocking the buyer, applies the principles that address it, and draws an explicit line between persuasion and manipulation.
// what you give
The conversion surface and its one job, where people currently drop off, the audience and their state of awareness, and the claims or offer being made.
// what you get
A named friction diagnosis, the 2-4 principles that address it with concrete applications, a manipulation check on the resulting copy, and what to test.
// see it run
Examples
// prompt
node resources/pattern-check.js
// result
AAJ · MANIPULATION CHECK FAIL — 3 dark patterns found. Remove before shipping. Dark patterns 3 Verify required 6 Review 3
// faq
// human in the loop
Need a human in the loop?
AAJ builds the strategies, tools, and playbooks these skills are made of — with engagements for growth-stage and enterprise teams.