# AAJ Marketing Skills

> 73 marketing skills for AI agents. 62 run real engines.
> Most marketing skills return a plausible paragraph. These return a number you can take into a board meeting.
> Free and MIT licensed. No signup, no API key, no telemetry. 9 categories across Diagnose, Design and Execute.
> Companion site: https://aajconsult.com

Install: `npx skills add sarojkjha/aaj-marketing-skills`

## Strategy & Positioning
Positioning, messaging, pricing, plans, and the strategy that directs everything else.

- [AI Inference Cost & Usage Pricing](https://skills.aajconsult.com/skills/ai-inference-pricing): Use when the user wants to check whether an AI product's price covers its inference cost, or to set included usage, overage and free-tier limits. Also use when the user mentions inference cost, token 
- [Brand & Product Context](https://skills.aajconsult.com/skills/brand-product-context): Use when starting work on a brand or product with the AAJ skills, or when any skill needs context about the business that isn't available yet. Also use when the user mentions onboarding, "set up my br
- [Campaign Orchestrator](https://skills.aajconsult.com/skills/campaign-orchestrator): Use when the user has a marketing goal or problem but doesn't know which skill to reach for — "our funnel is broken", "we're launching next month", "growth has stalled", "where do I even start". Also 
- [Competitor Messaging Matrix](https://skills.aajconsult.com/skills/competitor-messaging-matrix): Use when the user wants to see what every competitor's homepage claims, side by side, before writing or rewriting their own positioning - which claim types rivals make, who names an audience, what pro
- [Market Sizing](https://skills.aajconsult.com/skills/market-sizing): Use when the user wants to size a market - TAM, SAM and SOM - for a pitch deck, a board plan, a new segment or a go-to-market decision. Also use when the user mentions market size, total addressable m
- [Marketing Maturity Assessment](https://skills.aajconsult.com/skills/marketing-maturity-assessment): Use when the user wants to know how mature their marketing is as a whole - where the function is strong, where it is weak, and what to fix first - or wants a structured way to assess a client's or a p
- [Marketing Psychology](https://skills.aajconsult.com/skills/aaj-marketing-psychology): Use when the user wants to apply behavioral science or persuasion principles to marketing — pricing pages, landing pages, onboarding, emails, offers, or CTAs. Also use when the user mentions psycholog
- [Messaging Framework](https://skills.aajconsult.com/skills/messaging-framework): Use when the user wants to build a messaging framework or message hierarchy — the organized set of what to say, to whom, and in what order. Also use when the user mentions messaging, message hierarchy
- [Positioning Statement](https://skills.aajconsult.com/skills/positioning-statement): Use when the user wants to write, sharpen, or pressure-test a positioning statement, value proposition, or core messaging for a product or company. Also use when the user mentions positioning, messagi
- [Pricing & Packaging](https://skills.aajconsult.com/skills/pricing-and-packaging): Use when the user wants to design or sanity-check pricing and packaging — the tiers, what's in each, and the price points. Also use when the user mentions pricing, packaging, tiers, plans, price point
- [Pricing Page Teardown](https://skills.aajconsult.com/skills/pricing-page-teardown): Use when the user wants to review a pricing page - their own or a competitor's - or is thinking about changing a price and asks whether a test would tell them anything. Also use when the user mentions
- [Value Proposition](https://skills.aajconsult.com/skills/value-proposition): Use when the user wants to write or sharpen a value proposition — the core promise of a product for a specific audience. Also use when the user mentions value prop, core promise, "what do we say we do

## Research & Personas
Customer research, ICPs, personas, surveys, and competitive insight.

- [Buyer Persona Builder](https://skills.aajconsult.com/skills/persona-builder): Use when the user wants to build buyer personas or an ideal customer profile (ICP) — the target's goals, pains, buying triggers, objections, and where they research. Also use when the user mentions pe
- [Customer Interview Synthesis](https://skills.aajconsult.com/skills/customer-interview-synthesis): Use when the user has done, or is doing, customer or buyer interviews and wants to turn the notes into something a persona, a positioning statement or a roadmap can rest on - or wants to know whether 
- [Customer Survey Design](https://skills.aajconsult.com/skills/customer-survey-design): Use when the user wants to design a customer or market survey — choosing the questions, structure, scales, and sample size to get unbiased, decision-useful answers. Also use when the user mentions sur
- [Review Mining](https://skills.aajconsult.com/skills/review-mining): Use when the user wants to turn public reviews - G2, Capterra, app stores, Reddit threads, support tickets - into customer research: what people complain about and praise, where a competitor is weak, 

## SEO, GEO & AEO
Ranking in search, getting cited by AI engines, and winning answer-engine snippets.

- [Agent Readiness Audit](https://skills.aajconsult.com/skills/agent-readiness-audit): Use when the user wants to know whether AI agents buying on a customer's behalf can find, evaluate and act on their product — machine-customer readiness, agentic commerce, or being included in AI-medi
- [Content Decay](https://skills.aajconsult.com/skills/content-decay): Use when the user wants to find which pages are losing search traffic and which to refresh first - content decay, content refresh, "our blog traffic is flat", declining organic clicks, or a content au
- [GEO Citation Tracker](https://skills.aajconsult.com/skills/geo-citation-tracker): Use when the user wants to measure or monitor whether AI answer engines actually name and cite their brand over time — not whether a page is optimized, but what the engines are saying right now. Also 
- [GEO Content Optimization](https://skills.aajconsult.com/skills/geo-content-optimization): Use when the user wants to optimize content so it gets cited by AI engines (ChatGPT, Perplexity, Claude, Google AI Overviews) and wins answer-engine snippets — i.e. GEO (generative engine optimization
- [Programmatic SEO](https://skills.aajconsult.com/skills/aaj-programmatic-seo): Use when the user wants to generate many search-targeted pages from a template and a dataset — location pages, comparison pages, integration pages, calculator pages, "best X for Y" pages. Also use whe
- [Search Demand Reader](https://skills.aajconsult.com/skills/search-demand-reader): Use when the user wants to know what people search for in their category and where the demand is going unmet, using their own Search Console data rather than an estimated keyword tool - reading a Quer
- [SEO / GEO / AEO Readiness Audit](https://skills.aajconsult.com/skills/seo-geo-aeo-audit): Use when the user wants to audit a web page or site for SEO, GEO (generative- engine / AI citation readiness), and AEO (answer-engine / featured-snippet readiness). Also use when the user mentions SEO
- [SEO Content Brief](https://skills.aajconsult.com/skills/seo-content-brief): Use when the user wants to plan or spec a piece of content before writing it — a content brief, an outline for a target keyword, or a blog post that needs to rank and get cited. Also use when the user
- [Structured Data for AI Search](https://skills.aajconsult.com/skills/structured-data-for-ai-search): Use when the user wants to add, fix, or validate structured data (JSON-LD, schema.org) so search engines and AI answer engines read a page correctly: which types belong on which page, which properties

## Conversion & Web
Landing pages, CRO, signup and onboarding flows, and on-site conversion.

- [Landing Page Brief](https://skills.aajconsult.com/skills/landing-page-brief): Use when the user wants to plan or spec a landing page before building it — structure, copy, sections, and conversion elements. Also use when the user mentions landing page brief, page wireframe, "wha
- [Lead Magnet & Free Tool Design](https://skills.aajconsult.com/skills/lead-magnet-and-free-tool-design): Use when the user wants to design a lead magnet, free tool, calculator, template, assessment or gated download that brings in buyers rather than downloads, or wants to know whether an existing one is 
- [PLG Upgrade Prompts](https://skills.aajconsult.com/skills/plg-upgrade-prompts): Use when the user wants to design, place, or fix upgrade prompts and paywalls in a product-led (freemium or free-trial) product: which limits to set, where the prompt appears, what it says, and how to
- [Signup Flow Optimizer](https://skills.aajconsult.com/skills/signup-flow-optimizer): Use when the user wants to improve a signup, registration, trial-start or checkout flow — reducing form fields, cutting steps, or fixing where people abandon. Also use when the user mentions signup co
- [Website Conversion Audit](https://skills.aajconsult.com/skills/website-conversion-audit): Use when the user wants to audit a landing page, homepage, or website for conversion — clarity, calls to action, trust, friction, speed, and tracking. Also use when the user mentions CRO, conversion r

## Content & Copy
Copywriting, content strategy, editorial calendars, email, and social.

- [AI Marketing Governance](https://skills.aajconsult.com/skills/ai-marketing-governance): Use when a marketing team has adopted AI faster than anyone wrote rules for it — deciding which tools are approved, what must never go into a prompt, who reviews before publish, and how AI-drafted cla
- [Brand Voice Definition](https://skills.aajconsult.com/skills/brand-voice-definition): Use when the user wants to define or document their brand voice - write a voice guide, agree tone-of-voice rules, or work out why some copy sounds like them and some does not - from writing that alrea
- [Brand Voice Governance](https://skills.aajconsult.com/skills/brand-voice-governance): Use when the user wants to check whether content actually sounds like their brand — enforcing a defined voice across AI-generated or team-written copy at scale. Also use when the user mentions brand v
- [Case Study & Proof](https://skills.aajconsult.com/skills/case-study-and-proof): Use when the user wants to turn a customer result into proof they can publish - a case study, a results page, a proof point for a landing page or a sales deck. Also use when the user mentions case stu
- [Claims & Proof Check](https://skills.aajconsult.com/skills/claims-and-proof-check): Use when the user wants to check marketing copy for claims that need proof or permission before it is published - a landing page, ad, email, deck or case study. Also use when the user mentions claim s
- [Comparison Pages](https://skills.aajconsult.com/skills/comparison-pages): Use when the user wants to write, audit, or refresh an "X vs Y" page, a "[competitor] alternatives" page, or a comparison table that buyers and AI answers will trust. Also use when the user mentions c
- [Content Calendar Planning](https://skills.aajconsult.com/skills/content-calendar-planning): Use when the user wants to plan a content calendar or editorial strategy — topic clusters, cadence, formats, and a repurposing plan across channels. Also use when the user mentions content calendar, e
- [Content Repurposing](https://skills.aajconsult.com/skills/content-repurposing): Use when the user wants to turn one pillar asset — a report, blog post, webinar, case study, or data study — into a full set of distribution pieces across channels (LinkedIn carousel, X/LinkedIn threa
- [Copywriting](https://skills.aajconsult.com/skills/aaj-copywriting): Use when the user wants to write, rewrite, or improve marketing copy — a homepage hero, landing page, ad, email, product page, or CTA. Also use when the user mentions copywriting, headlines, page copy
- [Founder-Led Content](https://skills.aajconsult.com/skills/founder-led-content): Use when a founder wants to run their own LinkedIn or social account as a go-to-market channel — deciding what to post before they have case studies, finding the themes only they can own, building a p
- [PR & Earned Media](https://skills.aajconsult.com/skills/pr-and-earned-media): Use when the user wants press coverage without a PR agency — pitching journalists, newsletter writers, podcast hosts or analysts, and deciding whether a story is worth pitching at all. Also use when t

## Paid Media & Budgeting
Total marketing budget, paid channel allocation, and ad creative.

- [Ad Creative Testing](https://skills.aajconsult.com/skills/ad-creative-testing): Use when the user wants to test ad creative - headlines, images, videos, hooks or offers - on Meta, LinkedIn, Google, TikTok or any paid channel, or wants to know whether a creative "winner" is real. 
- [Marketing Budget Planning](https://skills.aajconsult.com/skills/marketing-budget-planning): Use when the user wants to set or sanity-check a total marketing budget — how much to spend overall, as a percentage of revenue, by company stage and business model — and split it across brand, demand
- [Paid Media Budget Allocation](https://skills.aajconsult.com/skills/paid-media-budget-allocation): Use when the user wants to plan, split, or optimize a paid advertising budget across channels (Google, Microsoft, LinkedIn, Meta, TikTok, YouTube, Amazon, Capterra/G2, and more) to hit a CAC target or
- [Paid Search Account Audit](https://skills.aajconsult.com/skills/paid-search-account-audit): Use when the user wants to audit a Google Ads or Microsoft Ads search account - their own, a client's, or one inherited from an agency - and find where the spend is wasted and where it is starved. Als

## Analytics & Experimentation
Unit economics, analytics, and A/B testing.

- [A/B Test Design & Significance](https://skills.aajconsult.com/skills/ab-test-significance): Use when the user wants to check whether an A/B test result is statistically significant, or to size a test before running it. Also use when the user mentions A/B test, split test, statistical signifi
- [Incrementality & MMM](https://skills.aajconsult.com/skills/incrementality-and-mmm): Use when the user wants to know whether marketing spend actually caused conversions, rather than just preceded them — incrementality testing, holdout or geo tests, iROAS, or media mix modelling. Also 
- [Marketing Report & KPI Dashboard](https://skills.aajconsult.com/skills/marketing-report): Use when the user wants to build a board-ready marketing report, a KPI dashboard, or a monthly/quarterly performance review — turning raw funnel, spend, and pipeline numbers into metrics and a narrati
- [Unit Economics & LTV:CAC](https://skills.aajconsult.com/skills/unit-economics): Use when the user wants to calculate or sanity-check unit economics — LTV, CAC, the LTV:CAC ratio, and CAC payback — for a subscription, ecommerce, or services business. Also use when the user mention

## Sales & Pipeline
Prospecting, target accounts, discovery, objections, forecasting, and win-loss.

- [ABM Program Design](https://skills.aajconsult.com/skills/abm-program-design): Use when the user is setting up or fixing an account-based marketing program - deciding how many accounts to target, how to tier them, how many touches each tier gets, and whether the team can actuall
- [Buying Committee Map](https://skills.aajconsult.com/skills/buying-committee-map): Use when the user is working a B2B deal, or marketing to a B2B segment, and needs to know everyone who has to say yes - the champion, the budget owner, the users, security, legal, procurement, the blo
- [Cold Email Sequence](https://skills.aajconsult.com/skills/cold-email-sequence): Use when the user wants to write a cold outbound email sequence — the multi-touch cadence that opens conversations with target accounts. Also use when the user mentions cold email, outbound sequence, 
- [Discovery Call Framework](https://skills.aajconsult.com/skills/discovery-call-framework): Use when the user wants a discovery call structure or question bank — how to run a first sales call that qualifies and uncovers real pain. Also use when the user mentions discovery call, sales call sc
- [Lead Handoff & SLA Check](https://skills.aajconsult.com/skills/lead-handoff-sla): Use when the user wants to check whether the marketing-to-sales lead handoff works: MQLs followed up within the SLA, sales accepting what marketing sends, and the MQL threshold in the right place. Als
- [Objection Handling](https://skills.aajconsult.com/skills/objection-handling): Use when the user wants to handle sales objections or build objection and competitor battlecards — structured responses to the pushback that stalls deals. Also use when the user mentions objections, o
- [Pilot to Contract](https://skills.aajconsult.com/skills/pilot-to-contract): Use when the user wants to plan a pilot that turns into a paid contract: school or district pilots, AI design partners, clinic or health-system pilots. Also use when the user mentions pilot plan, paid
- [Pipeline & Forecast](https://skills.aajconsult.com/skills/pipeline-and-forecast): Use when the user wants to forecast sales or check pipeline health — whether there's enough pipeline to hit the number and what's likely to close. Also use when the user mentions sales forecast, pipel
- [Sales Enablement](https://skills.aajconsult.com/skills/aaj-sales-enablement): Use when the user wants to give a sales team the material to move deals - battlecards, case studies, one-pagers, demo scripts, objection guides, business-case templates, security packs, mutual action 
- [Sales Process Design](https://skills.aajconsult.com/skills/sales-process-design): Use when the user wants to design or fix their sales process — the stages a deal moves through, what has to be true to advance, and what each side does. Also use when the user mentions sales process, 
- [Target Account List](https://skills.aajconsult.com/skills/target-account-list): Use when the user wants to build or prioritize a target account list — which accounts to go after, scored by fit. Also use when the user mentions target accounts, ICP fit scoring, account prioritizati
- [Win-Loss Analysis](https://skills.aajconsult.com/skills/win-loss-analysis): Use when the user wants to understand why deals are won or lost and turn it into patterns they can act on. Also use when the user mentions win/loss, win-loss analysis, why we lose deals, deal post-mor

## Retention & Lifecycle
Onboarding, activation, lifecycle email, churn, and expansion.

- [Community & Dark Social](https://skills.aajconsult.com/skills/community-and-dark-social): Use when the user wants to market in the places analytics cannot see - Slack and WhatsApp groups, private communities, podcasts, forwarded emails, AI assistants - or asks whether to start a community 
- [Creator Partnerships](https://skills.aajconsult.com/skills/creator-partnerships): Use when the user wants to work with creators or influencers - choosing who to pay, agreeing terms, or judging whether a sponsorship worked - on YouTube, LinkedIn, podcasts, newsletters, TikTok or Ins
- [Email Lifecycle Sequence](https://skills.aajconsult.com/skills/email-lifecycle-sequence): Use when the user wants to build or fix lifecycle email — welcome sequences, onboarding emails, nurture, win-back, expansion, or re-engagement. Also use when the user mentions email sequences, drip ca
- [First Marketing Hire](https://skills.aajconsult.com/skills/first-marketing-hire): Use when the user is hiring their first marketer or first head of marketing and wants to define the role, run a fair interview process and choose on evidence. Also use when the user mentions a marketi
- [Lifecycle & Retention](https://skills.aajconsult.com/skills/lifecycle-and-retention): Use when the user wants to reduce churn, improve retention, or grow net revenue retention (NRR) through onboarding, lifecycle communication, and account expansion. Also use when the user mentions chur
- [Marketing Leadership Model](https://skills.aajconsult.com/skills/marketing-leadership-model): Use when the user is deciding how to staff marketing leadership - hire a head of marketing or CMO, bring in a fractional CMO, or retain an agency - and wants the comparison on their own numbers rather
- [Marketing Loops](https://skills.aajconsult.com/skills/aaj-marketing-loops): Use when the user wants to build or diagnose a compounding growth loop — referral, viral, content, or paid-recycling — rather than optimize a linear funnel. Also use when the user mentions growth loop
- [Onboarding & Activation](https://skills.aajconsult.com/skills/onboarding-activation): Use when the user wants to improve product onboarding, activation rate, or time-to-first-value — getting new signups to the moment the product actually works for them. Also use when the user mentions 
- [Partnerships & Co-Marketing](https://skills.aajconsult.com/skills/partnerships-and-co-marketing): Use when the user is choosing a co-marketing partner, has been asked to "do some co-marketing", or is planning a joint webinar, guide, integration launch or customer introduction. Also use when the us
- [Product Launch](https://skills.aajconsult.com/skills/product-launch): Use when the user is planning a launch - a new product, a new market, a major feature, a pricing change - or is unsure how big a launch something deserves. Also use when the user mentions a launch pla
- [Referral Program Design](https://skills.aajconsult.com/skills/referral-program-design): Use when the user wants to design, launch, or fix a customer referral or advocacy program: who to ask, when to ask, what reward to offer (one-sided or two-sided), and whether the economics beat other 
- [Webinar & Event Programs](https://skills.aajconsult.com/skills/webinar-and-event-programs): Use when the user is planning a webinar, virtual event, roundtable, workshop or conference presence and wants it to create pipeline, or is looking back at one and asking whether it was worth it. Also