# AAJ Marketing Skills

> Marketing skills for AI agents — grounded in AAJ's tested methodology.
> Companion site: https://aajconsult.com

Install: `npx skills add sarojkjha/aaj-marketing-skills`

## Strategy & Positioning
Positioning, messaging, pricing, plans, and the strategy that directs everything else.

- [Brand & Product Context](https://skills.aajconsult.com/skills/brand-product-context): Use when starting work on a brand or product with the AAJ skills, or when any skill needs context about the business that isn't available yet. Also use when the user mentions onboarding, "set up my br
- [Campaign Orchestrator](https://skills.aajconsult.com/skills/campaign-orchestrator): Route a marketing goal to the right work, in the right order. Diagnoses which of seven named Plays applies, then runs it through Diagnose, Design and Execute — calling the right skills in sequence and
- [Marketing Psychology](https://skills.aajconsult.com/skills/marketing-psychology): Apply behavioral science to marketing by diagnosing the friction first. Names which of six decision frictions is blocking the buyer, applies the principles that address it, and draws an explicit line 
- [Messaging Framework](https://skills.aajconsult.com/skills/messaging-framework): Use when the user wants to build a messaging framework or message hierarchy — the organized set of what to say, to whom, and in what order. Also use when the user mentions messaging, message hierarchy
- [Positioning Statement](https://skills.aajconsult.com/skills/positioning-statement): Use when the user wants to write, sharpen, or pressure-test a positioning statement, value proposition, or core messaging for a product or company. Also use when the user mentions positioning, messagi
- [Pricing & Packaging](https://skills.aajconsult.com/skills/pricing-and-packaging): Use when the user wants to design or sanity-check pricing and packaging — the tiers, what's in each, and the price points. Also use when the user mentions pricing, packaging, tiers, plans, price point
- [Value Proposition](https://skills.aajconsult.com/skills/value-proposition): Use when the user wants to write or sharpen a value proposition — the core promise of a product for a specific audience. Also use when the user mentions value prop, core promise, "what do we say we do

## Research & Personas
Customer research, ICPs, personas, surveys, and competitive insight.

- [Buyer Persona Builder](https://skills.aajconsult.com/skills/persona-builder): Use when the user wants to build buyer personas or an ideal customer profile (ICP) — the target's goals, pains, buying triggers, objections, and where they research. Also use when the user mentions pe
- [Customer Survey Design](https://skills.aajconsult.com/skills/customer-survey-design): Use when the user wants to design a customer or market survey — choosing the questions, structure, and scales to get unbiased, decision-useful answers. Also use when the user mentions survey, question

## SEO, GEO & AEO
Ranking in search, getting cited by AI engines, and winning answer-engine snippets.

- [Agent Readiness Audit](https://skills.aajconsult.com/skills/agent-readiness-audit): Score whether an AI agent acting for a buyer can find you, evaluate you against alternatives, and act. Distinct from GEO: this measures whether you are transactable by a machine, not whether you get c
- [GEO Citation Tracker](https://skills.aajconsult.com/skills/geo-citation-tracker): Measure what AI engines actually say about a brand, on a fixed prompt set, over time. Separates being named in an answer from having your own page cited as the source — then says plainly whether movem
- [GEO Content Optimization](https://skills.aajconsult.com/skills/geo-content-optimization): Use when the user wants to optimize content so it gets cited by AI engines (ChatGPT, Perplexity, Claude, Google AI Overviews) and wins answer-engine snippets — i.e. GEO (generative engine optimization
- [Programmatic SEO](https://skills.aajconsult.com/skills/programmatic-seo): Model whether a programmatic SEO build pays back before writing a single page. Runs the indexation and ranking funnel most projections skip, then specs the template, the per-page uniqueness bar, and a
- [SEO / GEO / AEO Readiness Audit](https://skills.aajconsult.com/skills/seo-geo-aeo-audit): Use when the user wants to audit a web page or site for SEO, GEO (generative- engine / AI citation readiness), and AEO (answer-engine / featured-snippet readiness). Also use when the user mentions SEO
- [SEO Content Brief](https://skills.aajconsult.com/skills/seo-content-brief): Spec a piece of content before anyone writes it, so it can rank on search and be cited by AI engines. Classifies intent from the SERP, defines the answer block, and specifies the entities, citations a

## Conversion & Web
Landing pages, CRO, signup and onboarding flows, and on-site conversion.

- [Landing Page Brief](https://skills.aajconsult.com/skills/landing-page-brief): Use when the user wants to plan or spec a landing page before building it — structure, copy, sections, and conversion elements. Also use when the user mentions landing page brief, page wireframe, "wha
- [Signup Flow Optimizer](https://skills.aajconsult.com/skills/signup-flow-optimizer): Cut friction from signup by scoring each field and step against the value the user hasn't seen yet. Identifies which fields to drop, defer, or defaults, and reorders the flow so commitment escalates w
- [Website Conversion Audit](https://skills.aajconsult.com/skills/website-conversion-audit): Use when the user wants to audit a landing page, homepage, or website for conversion — clarity, calls to action, trust, friction, speed, and tracking. Also use when the user mentions CRO, conversion r

## Content & Copy
Copywriting, content strategy, editorial calendars, email, and social.

- [Brand Voice Governance](https://skills.aajconsult.com/skills/brand-voice-governance): Check whether content conforms to a brand's own stated voice — its do/don't list, banned words, and reading-level ceiling — block by block, and emit a pass/revise verdict with an audit trail. The enfo
- [Content Calendar Planning](https://skills.aajconsult.com/skills/content-calendar-planning): Use when the user wants to plan a content calendar or editorial strategy — topic clusters, cadence, formats, and a repurposing plan across channels. Also use when the user mentions content calendar, e
- [Content Repurposing](https://skills.aajconsult.com/skills/content-repurposing): Turn one pillar asset into a full set of channel-adapted distribution pieces — carousel, threads, posts, newsletter, stat cards, a video script — reusing only what the source says, never inventing fig
- [Copywriting](https://skills.aajconsult.com/skills/copywriting): Write, rewrite, or improve marketing copy — a homepage hero, landing page, ad, or email. Laddered to the positioning, every claim defensible, with a score on clarity, concreteness, and claim-defensibi

## Paid Media & Budgeting
Total marketing budget, paid channel allocation, and ad creative.

- [Marketing Budget Planning](https://skills.aajconsult.com/skills/marketing-budget-planning): Use when the user wants to set or sanity-check a total marketing budget — how much to spend overall, as a percentage of revenue, by company stage and business model — and split it across brand, demand
- [Paid Media Budget Allocation](https://skills.aajconsult.com/skills/paid-media-budget-allocation): Use when the user wants to plan, split, or optimize a paid advertising budget across channels (Google, Microsoft, LinkedIn, Meta, TikTok, YouTube, Amazon, Capterra/G2, and more) to hit a CAC target or

## Analytics & Experimentation
Unit economics, analytics, and A/B testing.

- [A/B Test Design & Significance](https://skills.aajconsult.com/skills/ab-test-significance): Use when the user wants to check whether an A/B test result is statistically significant, or to size a test before running it. Also use when the user mentions A/B test, split test, statistical signifi
- [Incrementality & MMM](https://skills.aajconsult.com/skills/incrementality-and-mmm): Answer the question attribution cannot: would this conversion have happened anyway? Designs holdout and geo tests, sizes them, prices the revenue you forgo by holding out, then reads the result honest
- [Marketing Report & KPI Dashboard](https://skills.aajconsult.com/skills/marketing-report): Turn raw funnel, spend, and pipeline numbers into a board-ready KPI snapshot — stage conversion, CAC, efficiency, and target attainment — with period-over-period deltas and a decision-focused narrativ
- [Unit Economics & LTV:CAC](https://skills.aajconsult.com/skills/unit-economics): Use when the user wants to calculate or sanity-check unit economics — LTV, CAC, the LTV:CAC ratio, and CAC payback — for a subscription, ecommerce, or services business. Also use when the user mention

## Growth, Retention & RevOps
Referrals, lifecycle, churn prevention, prospecting, and sales enablement.

- [Email Lifecycle Sequence](https://skills.aajconsult.com/skills/email-lifecycle-sequence): Design lifecycle email sequences that move a subscriber from a specific state to the next intended state. Names the transition, chooses the trigger, spaces the sends against decay, and writes each mes
- [Lifecycle & Retention](https://skills.aajconsult.com/skills/lifecycle-and-retention): Cut churn and lift retention with the metrics and plays that make the base compound — NRR, GRR, quick ratio, and lifetime math, plus a prioritized plan across onboarding, churn drivers, and expansion.
- [Marketing Loops](https://skills.aajconsult.com/skills/marketing-loops): Model growth that compounds because its output feeds back as input — referral, viral, content, or paid-recycling loops, not linear funnels. Computes the loop factor k, shows what it buys in amplificat
- [Onboarding & Activation](https://skills.aajconsult.com/skills/onboarding-activation): Redesign onboarding around the one action that predicts retention — the activation moment — instead of a checklist tour. Diagnoses where users stall, cuts steps that don't serve the moment, and sequen

## Sales & Pipeline
Outbound, prospecting, discovery, proposals, win-loss, and forecasting — the full sales motion.

- [Cold Email Sequence](https://skills.aajconsult.com/skills/cold-email-sequence): Use when the user wants to write a cold outbound email sequence — the multi-touch cadence that opens conversations with target accounts. Also use when the user mentions cold email, outbound sequence, 
- [Discovery Call Framework](https://skills.aajconsult.com/skills/discovery-call-framework): Use when the user wants a discovery call structure or question bank — how to run a first sales call that qualifies and uncovers real pain. Also use when the user mentions discovery call, sales call sc
- [Objection Handling](https://skills.aajconsult.com/skills/objection-handling): Use when the user wants to handle sales objections or build objection and competitor battlecards — structured responses to the pushback that stalls deals. Also use when the user mentions objections, o
- [Pipeline & Forecast](https://skills.aajconsult.com/skills/pipeline-and-forecast): Use when the user wants to forecast sales or check pipeline health — whether there's enough pipeline to hit the number and what's likely to close. Also use when the user mentions sales forecast, pipel
- [Sales Process Design](https://skills.aajconsult.com/skills/sales-process-design): Use when the user wants to design or fix their sales process — the stages a deal moves through, what has to be true to advance, and what each side does. Also use when the user mentions sales process, 
- [Target Account List](https://skills.aajconsult.com/skills/target-account-list): Use when the user wants to build or prioritize a target account list — which accounts to go after, scored by fit. Also use when the user mentions target accounts, ICP fit scoring, account prioritizati
- [Win-Loss Analysis](https://skills.aajconsult.com/skills/win-loss-analysis): Use when the user wants to understand why deals are won or lost and turn it into patterns they can act on. Also use when the user mentions win/loss, win-loss analysis, why we lose deals, deal post-mor